Start with the newcomer
Organize content around the questions people actually face when establishing electricity service after a move.
Dallas, TexasWorking nationwide
Digital product & search
Make a complicated Texas energy decision feel human.
Moving to Texas can introduce an unfamiliar choice: selecting an electricity provider and plan in a deregulated market. I Moved to Texas was developed to make that decision easier to approach through plain-language education and a more understandable comparison journey.
Click Media scope
Digital product strategyInformation architectureUX designWeb developmentSearch contentReferral journey
The business
Start with the reality behind the assignment.
Electricity plans can involve rates, usage assumptions, contract terms, fees, plan structures, provider differences, and market language that is difficult for a newcomer to evaluate quickly.
The experience needed to earn trust before asking for action, presenting complex information without making the user feel as though they needed to become an energy expert first.
The challenge
Turn a dense, high-consideration category into a usable digital journey that supports discovery, education, comparison, and referral action.
The approach
Strategy made visible through the work.
Reduce decision friction
Use plain language, structured comparison, and clear explanations to make unfamiliar plan details easier to evaluate.
Build for discovery
Connect useful Texas moving and electricity content with search-friendly architecture and relevant next steps.
What the work made possible
A clearer, more complete expression of the business.
The platform gives newcomers a more approachable starting point for understanding Texas electricity choices and taking the next step.
It demonstrates how Click Media combines content, search, user experience, and conversion design around a complicated real-world decision.
Have a project in mind?