Separate public and member needs
Create clear paths for learning about BOMA, joining, finding events, accessing benefits, and entering member services.
Dallas, TexasWorking nationwide
Nonprofit membership platform
Unify public content and member operations without losing the association’s voice.
BOMA Oklahoma City has represented the commercial real-estate community for decades through education, advocacy, professional relationships, events, and member resources. Its digital platform needed to serve prospective members, active members, sponsors, job seekers, and association leadership.
Click Media scope
Association website strategyWeb designWeb developmentMemberClicks integrationEvent and resource architectureMembership pathways
The business
Start with the reality behind the assignment.
Association websites sit at the intersection of public marketing and member operations. Content must encourage new membership while supporting event registration, account access, renewals, directories, resources, sponsors, jobs, and ongoing communication.
The MemberClicks relationship made integration and content governance as important as the public-facing design.
The challenge
Create a more useful public and member experience while connecting the website to the systems that support association activity behind the scenes.
The approach
Strategy made visible through the work.
Connect the platform
Integrate the public site with MemberClicks workflows, account access, events, directories, resources, and operational content.
Make content manageable
Use repeatable structures for events, sponsors, professional development, industry information, and ongoing association updates.
What the work made possible
A clearer, more complete expression of the business.
The platform gives BOMA Oklahoma City a more connected way to explain member value, promote programs, support events, and route users into association services.
It also demonstrates Click Media’s ability to work beyond brochure websites and coordinate public content with specialized membership systems.
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