Websites are critical to succeed in today’s online marketplace, providing consumers a virtual doorway into your business. Similar to how you’d want physical customers to have a great experience in-store, their online visit should be just as enjoyable.

This is where our Advanced Snapshot Report helps you breaks down the key components required for a great online experience. Page experience is important for multiple reasons:

• Creating an enjoyable website experience helps to build stronger brand recognition with consumers.
• If the business owner runs an e-commerce enabled website, a smooth page experience can lead to an increase in online sales.
• These page experience metrics are important factors when it comes to Search Engine Optimization (SEO) strategies.

That last point is vital for business owners. Without a good website experience, they may not rank high within search engines, impacting their chances of being found by prospective customers.

The Snapshot Report breaks down website performance using Google’s Core Web Vitals, the set of key indicators they use as ranking criteria.